Empowering Education through Strategic Digital Marketing

Course Objectives

• Gain a comprehensive understanding of digital marketing concepts and its relevance in the education sector.
• Explore various digital marketing channels and strategies tailored to the unique needs of educational institutions.
• Gain a comprehensive understanding of digital marketing concepts and its relevance in the education sector.
• Explore various digital marketing channels and strategies tailored to the unique needs of educational institutions.
• Acquire skills to create compelling and relevant content, including blogs and newsletters, to engage the school community.
• Develop a personalized digital marketing plan for your school, incorporating strategies learned throughout the course.

Schedule

Day 1

• Introduction to Digital Marketing.
• Definition and scope of digital marketing.
• Importance of digital marketing in the education sector.
• Key digital marketing channels.
• Digital Marketing Strategies.
• Overview of various digital marketing strategies.
• Tailoring strategies for educational institutions.
• Case studies of successful digital marketing campaigns in the education sector.

Day 2

• Creating a School Website.
• Importance of a school website.
• Elements of an effective school website.
• DIY tools and platforms for website creation.
• Social Media for Schools.
• Overview of popular social media platforms.
• Developing a social media strategy for schools.
• Tips for managing social media accounts effectively.

Day 3: 

• Importance of Content Marketing.
• Understanding the role of content in digital marketing.
• Creating compelling content for schools.
• Incorporating storytelling in educational content.
• Blogging and Newsletters.
• Setting up a school blog.
• Writing engaging content for newsletters.
• Email marketing strategies for schools.

Day 4:

• Introduction to Online Advertising.
• Overview of online advertising options.
• Google Ads for schools.
• Social media advertising strategies.
• Budgeting and Measurement.
• Setting advertising budgets for schools.
• Tracking and measuring the success of online advertising campaigns.
• Adjusting strategies based on analytics.

Day 5

• Practical exercises on creating content, managing social media, and running online ads.
• Action Planning.
• Developing a personalized digital marketing plan for each participant.
• Goal setting and implementation strategies.
• Resources and tools for ongoing learning.
• Participants present their digital marketing plans.
• Feedback and evaluation course.